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Brand Refresh

Client: The MLC  |   2025-Present   |   Brand Refresh, Brand Guidelines, Paid Social, Print

The MLC was looking to refresh their creative tone and visuals. We simplified the messaging and elevated the visuals, resulting in clean, eye-catching creative that was comprehensible and effective.

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The new look and feel was able to elevate
The MLC's positioning and approachability
without straying from its core identity.

Brand Guideline MLC.jpg
MLC_February2026_AdBuys_970x250_B.png
Publishers Social.png
Creators Social.png
Frame 30.png
Copy: Kevin MacKenzie
Art + Creative Direction: Lisa Dufour
Graphic Design: Leah Shapiro
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