If you don't fit into a box, you'll fit in perfectly.

Gupta Media needed help launching a recruitment campaign for new associate-level hires for their Media Coordinator role. The goal was to reach potential candidates who could bring something unique and stand-out to the table, while also tapping into a market of candidates who may not have considered working in marketing or at an agency after graduating.​

​

This campaign resulted in hundreds of organic impressions, with people reaching out to apply specifically because of the impact of the campaign. Thousands of applications, hundreds of interviews, and a new cohort of hires resulted.